CALIN

Launched a patented accessories brand through storytelling, brand identity, and community-building.

Overview

Built Calin from concept to launch, leading brand identity, product design, marketing, and distribution strategy for a patented interchangeable handbag system.

  • Developed brand identity, positioning, and launch strategy

  • Concepted and produced brand campaigns, photoshoots, and content

  • Built wholesale + DTC strategies and secured aligned retail partnerships

  • Produced experiential events (pop-ups, trunk shows, collaborations)

  • Grew community from zero through email, social, and partnerships

  • Directed Kickstarter campaign, video, and community engagement

Impact

  • $20K Kickstarter raised

  • Email list grown from 0 → 1,000

  • Expanded retail presence through partner stockists

  • High engagement across social + IRL customer events

Next

KULE