KULE
Built community-led experiences and partnerships to deepen brand loyalty and drive retail performance
OVERVIEW
Transformed retail into a cultural touchpoint by building partnerships, producing community events, and elevating the in-store brand experience.
Produced in-store experiences and community events
Built civic and cause-driven partnerships (Vote.org, Planned Parenthood, Chick Mission)
Directed event marketing, communication, and cross-functional alignment
Expanded local email list + community database via events and partnerships
Impact
Daily foot traffic increased 3–4× on event days
2× average daily sales volume during events
Deepened loyalty with neighborhood partners + local community
