SARO DE RUE

Launched a hero product and built early brand recognition through strategic storytelling and influencer partnership.

Overview

Led the U.S. launch of Saro de Rue’s Essence product, shaping brand identity, messaging, packaging, and go-to-market strategy.

  • Developed brand identity, messaging, and packaging

  • Led cross-functional go-to-market + launch strategy

  • Managed influencer collaboration with Gothamista

  • Directed social, email, and influencer content strategy

Impact

  • Essence sold out within 4 hours

  • Elevated brand positioning + category legitimacy

  • Created cohesive, insight-led product narrative

Previous

KULE
Next

He's Typing